Niulai's box-office path became part of the story around the film. The source draft describes very low early ticket income followed by much broader attention after the movie became a social-media topic.
As more people discussed the film online, curiosity-driven ticket buying appears to have increased. The public narrative focuses on a reversal: an unknown animation gaining more visibility after its theatrical release rather than before it.
A growth curve can be compelling, but its meaning depends on exact dates, source methodology and the distinction between daily, cumulative and estimated figures. Those details matter more than a single headline number.
For that reason, this page treats the box-office story as a documented circulation context. Any current figures should be checked with a dated film-tracking source or credible reporting.
SOURCE NOTE
Editorial note: claims about production scale, timeline, marketing activity, ticket income, interviews or social response should be checked against dated reporting or a primary source before being treated as final fact.